[영국] 금융감독원, 암호화폐 투자 관련 위험을 시민들에게 경고
2021-07-20 오전 8:41:41
영국 금융감독원(FCA)에 따르면 암호화폐 투자와 관련된 위험에 대해 시민들에게 경고하기 위해 £1100만파운드를 지출했다.
금융감독원의 역할과 사업 계획의 일환으로 상기 지출금으로 암호화폐 투자 위험을 알리는 디지털 마케팅 캠페인을 추진했다.
젊은층에서 암호화폐 투자가 증가하는 것에 대해 우려하고 있다. 많은 사람들이 암호화폐 투자를 오락거리로 인식하고 있지만 이러한 비이성적인 행동으로 상당한 손실을 초래할 수 있기 때문이다.
18세에서 30세 사이의 사람들은 소셜 미디어에 이끌릴 가능성이 더 높아 디지털 기술이 접목된 암호화폐 투자를 더욱 매력적으로 인식한다.
이에 따라 홍보 캠페인 또한 디지털 홍보 캠페인으로 진행하기로 결정했다. 가장 큰 문제는 젊은층이 금융감독원이 접근하고 관여하기에 매우 어려운 소비자층이라는 점이다.
모든 돈을 잃을 각오를 해야할 만큼 암호화폐 투자는 위험요소가 크다고 지적한다. 오해의 소지가 있고 사회적으로 무책임한 암호화폐 투자 광고에 현혹되지 않길 촉구했다.
▲금융감독원(FCA) 홈페이지
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UK FCA will spend £11M to warn people about investing in crypto
U.K. financial regulators have announced an 11 million pound digital marketing war chest to warn people about the dangers of crypto investments.
15 july 2021
The United Kingdom’s Financial Conduct Authority (FCA) created an 11 million pound ($15.2 million) digital marketing campaign to warn citizens about the risks associated with crypto investments.
Nikhil Rathi, chief executive of the FCA, made this known in a draft speech for the agency’s webinar titled “Our Role and Business Plan” delivered on Thursday.
Detailing the FCA’s decision to create the campaign fund, Rathi stated that the U.K. regulator is concerned about the increasing adoption of crypto investment among the younger demographic.
According to Rathi, “more people are seeing investment as entertainment” and that such irrational behavior may lead to significant losses on their part:
“This is a category of consumer that we are not used to engaging with: 18 to 30-year-olds more likely to be drawn in by social media. That’s why we are creating an £11m digital marketing campaign to warn them of the risks.”
According to Rathi, the risks involved in crypto investments are “stark,” with the FCA boss restating the agency’s popular refrain that people should be “prepared to lose all their money” if they invest in cryptocurrencies.
The FCA’s digital marketing campaign is coming on the heels of actions taken by the U.K.’s Advertising Standards Authority against crypto ads that are deemed “misleading and socially irresponsible.”
As previously reported by Cointelegraph, the U.K. ad watchdog agency ordered crypto exchange platform Luno to halt its “time to buy” Bitcoin (BTC) advert. Earlier in July, the advertising regulator announced a crackdown on cryptocurrency-related ads, which the body described as a “red alert” priority.
Apart from the crypto warning campaign, the FCA boss also stated that the agency will continue to focus on robust examinations of “financials and business models” for operators in complex markets like cryptocurrencies, especially in the area of Anti-Money Laundering (AML) compliance.
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금융감독원의 역할과 사업 계획의 일환으로 상기 지출금으로 암호화폐 투자 위험을 알리는 디지털 마케팅 캠페인을 추진했다.
젊은층에서 암호화폐 투자가 증가하는 것에 대해 우려하고 있다. 많은 사람들이 암호화폐 투자를 오락거리로 인식하고 있지만 이러한 비이성적인 행동으로 상당한 손실을 초래할 수 있기 때문이다.
18세에서 30세 사이의 사람들은 소셜 미디어에 이끌릴 가능성이 더 높아 디지털 기술이 접목된 암호화폐 투자를 더욱 매력적으로 인식한다.
이에 따라 홍보 캠페인 또한 디지털 홍보 캠페인으로 진행하기로 결정했다. 가장 큰 문제는 젊은층이 금융감독원이 접근하고 관여하기에 매우 어려운 소비자층이라는 점이다.
모든 돈을 잃을 각오를 해야할 만큼 암호화폐 투자는 위험요소가 크다고 지적한다. 오해의 소지가 있고 사회적으로 무책임한 암호화폐 투자 광고에 현혹되지 않길 촉구했다.
▲금융감독원(FCA) 홈페이지
--------------
UK FCA will spend £11M to warn people about investing in crypto
U.K. financial regulators have announced an 11 million pound digital marketing war chest to warn people about the dangers of crypto investments.
15 july 2021
The United Kingdom’s Financial Conduct Authority (FCA) created an 11 million pound ($15.2 million) digital marketing campaign to warn citizens about the risks associated with crypto investments.
Nikhil Rathi, chief executive of the FCA, made this known in a draft speech for the agency’s webinar titled “Our Role and Business Plan” delivered on Thursday.
Detailing the FCA’s decision to create the campaign fund, Rathi stated that the U.K. regulator is concerned about the increasing adoption of crypto investment among the younger demographic.
According to Rathi, “more people are seeing investment as entertainment” and that such irrational behavior may lead to significant losses on their part:
“This is a category of consumer that we are not used to engaging with: 18 to 30-year-olds more likely to be drawn in by social media. That’s why we are creating an £11m digital marketing campaign to warn them of the risks.”
According to Rathi, the risks involved in crypto investments are “stark,” with the FCA boss restating the agency’s popular refrain that people should be “prepared to lose all their money” if they invest in cryptocurrencies.
The FCA’s digital marketing campaign is coming on the heels of actions taken by the U.K.’s Advertising Standards Authority against crypto ads that are deemed “misleading and socially irresponsible.”
As previously reported by Cointelegraph, the U.K. ad watchdog agency ordered crypto exchange platform Luno to halt its “time to buy” Bitcoin (BTC) advert. Earlier in July, the advertising regulator announced a crackdown on cryptocurrency-related ads, which the body described as a “red alert” priority.
Apart from the crypto warning campaign, the FCA boss also stated that the agency will continue to focus on robust examinations of “financials and business models” for operators in complex markets like cryptocurrencies, especially in the area of Anti-Money Laundering (AML) compliance.
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